What is a Videobook?

Today’s students have grown up in the age of Khan Academy, YouTube videos, and on-demand Netflix, learn best with the use of multimedia, like doing so at their own pace, and have a strong preference for videos over text. Asking them to read textbooks is like hoping consumers will drink Pepsi AM for breakfast. They won’t. The Original Videobook for Principles of Marketing is an elegant solution to this problem. It is a carefully crafted learning tool, based on extensive research of scientific journals, industry publications, popular press, and in-depth conversations with instructors and students.

I guarantee that you will like it.