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Kohli, Chiranjeev, Leuthesser, Lance, and Suri, Rajneesh,
“Got Slogan? Insights from Theory and Practice for Creating Effective Slogans,”
Working Paper.
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Kohli, Chiranjeev and Leuthesser, Lance,
“Creating Brand Identity: A Study of Evaluation of New Brand Names,”
Journal of Business Research, 2005 (4).
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Leuthesser, Lance, Kohli, Chiranjeev, and Suri,
Rajneesh, "2 + 2 = 5? A Framework for Using Co-Branding to Leverage Your Brand,"
Journal of Brand Management, 2003 (1).
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Kohli, Chiranjeev, Suri, Rajneesh and Thakor, Mrugank V.,
"Creating Effective Logos: Insights From Theory and Practice,"
Business Horizons, 2002 (3).
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Kohli, Chiranjeev and Leuthesser, Lance,
“Brand Equity: Capitalizing on Intellectual
Capital,” Ivey Business Journal, 2001 (4). Invited article
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Kohli, Chiranjeev and Suri,
Rajneesh, "Brand Names That Work: A Study of the
Effectiveness of Different Types of Brand Names," Marketing
Management Journal, 2001 (1).
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Suri, Rajneesh, Manchanda,
Rajesh, and Kohli, Chiranjeev, "Brand Evaluations: A
Comparison of Fixed Price and Discounted Price Offers," Journal
of Product and Brand Management, 2000 (3).
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Kohli, Chiranjeev, LaBahn,
Douglas W., and Thakor, Mrugank, "Prozess der Namensgebung
(Process of Developing Names)," in "Moderne
Markenfuehrung (Perspectives of Modern Brand Management),"
Franz-Rudolph Esch, Editor. Germany: Gabler, 1998
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Leuthesser, Lance and Kohli,
Chiranjeev, "Corporate Identity: The Role of Mission
Statements," Business Horizons, ,1997 (3). ANBAR’s
highest citation of excellence
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Kohli, Chiranjeev and Thakor,
Mrugank, "Branding Consumer Goods: Insights From Theory And
Experience," Journal of Consumer Marketing, 1997 (3). ANBAR’s
highest citation of excellence
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Kohli, Chiranjeev and LaBahn,
Douglas, "Creating Effective Brand Names: A Study of the
Naming Process," Journal of Advertising Research, 1997
(1).
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Thakor, Mrugank and Kohli,
Chiranjeev, "Brand Origin: Conceptualization and
Review," Journal of Consumer Marketing, 1996 (3). ANBAR’s
highest citation of excellence; Journal’s Best Paper of the Year
Award
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"Corporate Identity:
What’s in a Name?" Editorial Briefs, Harvard Business
Review, 1995 (2).
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Kohli, Chiranjeev and Hemnes,
Thomas M. "A Corporation By Any Other Name...?" Business
Horizons, 1995 (6).
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Leuthesser, Lance, Kohli,
Chiranjeev, and Harich, Katrin, "Brand Equity: The Halo
Effect Measure," European Journal of Marketing, 1995
(4).
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Kohli, Chiranjeev and Leuthesser,
Lance, "Brand Positioning: A Comparison of Perceptual Mapping
Techniques," Journal of Product and Brand Management,
1993 (4).
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These papers are available by
request, by using the e-mail form in the "Contact
Us" link |
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