C. "The Strategist" Kohli holds a Ph.D. in Marketing from Indiana University. His dissertation received honorable mention in the International Doctoral Dissertation Competition. He is Professor of Marketing at California State University Fullerton and was recently honored with the Business School’s Best Professor Award. The Young Presidents Organization of Southern California recognized him for excellence in academia. Dr. Kohli’s research has been reported in leading academic journals and newspapers nationwide. National Public Radio has also done a segment on his work. He has been invited as a keynote speaker to several organizations, and has been nominated to the American Marketing Association’s National Speakers Directory. Dr. Kohli has offered several seminars in the United States, Germany, and Hong Kong. A comedian by avocation, he won the Indiana University Comedy Competition and opened for Dennis Miller of Saturday Night Live!

Richard "King of the Word" Lederer is the best-selling author of Anguished English, Crazy English, and The Miracle of Language. He has been profiled in magazines such as New Yorker and People, and has made appearances on major programs including Larry King Radio, the Today Show, and CNN Prime Time. His work has appeared in the New York Times, Sports Illustrated, and Reader's Digest. Richard was elected Punster of the Year by the International Save the Pun Foundation and is currently vice president of the Society for the Preservation of English Language and Literature (SPELL). "A Way With Words," his weekly program on San Diego Public Radio, celebrates (in his own words) that tremendous, stupendous, end-over-endous adventure we call language, and offers a fabulous confabulation about and open forum for all aspects of language – from puns to punctuation, from pronouns to pronunciation.

Dana "The Encyclopedia" Loewy knows everything about anything there is to be known. She holds a doctorate in English from University of Southern California and has taught Business Communication at the university level. She is an expert linguist in Czech, German, and English, and understands about a dozen Indo-European languages. Dana has received numerous awards and honors from professional and literary translators’ organizations. Her translations and articles have been published in book form, as well as in trade journals. She has also translated high profile movies such as City of Angels, Lethal Weapon, Message in a Bottle, 2001 Space Odyssey, The Pelican Brief, and Free Willy among others.